Heather R. Huhman


Attract and retain
top female employees.


About you

You’re in charge of selecting and managing employee benefits. This task is becoming more important and challenging every day not only because of changing workforce demographics, but also the critical need to:

  • Recruit and retain the best talent
  • Improve diversity and inclusion
  • Portray a family- and woman-friendly employer brand
  • Increase overall employee satisfaction
  • Support employees' financial, social, and physical well-being
  • Reduce high-risk pregnancies and their associated costs

To accomplish all of this, more and more employers are turning to fertility-related benefits. Some companies–like Facebook, Apple, and Starbucks–are announcing them publicly, but the list pulled together by FertilityIQ grows every year.

Common Fertility Benefits

IVF treatments
Fertility medication
Genetic testing
Non-IVF fertility treatments
Visits with counselors
Egg harvesting or freezing

Source: International Foundation of Employee Benefits Plans, 2019


About me

Once my husband and I developed our careers enough to feel financially solvent, we decided it was time to start building our family. Unfortunately, my journey to motherhood was long and traumatic.

In five years, I endured seven in vitro fertilization transfers (three fresh, four frozen), four miscarriages, and stillborn twins before finally giving birth to our daughter Aurora prematurely in January 2016.

Inspired by my own painful experience with infertility and pregnancy loss, I launched a twice weekly podcast called Beat Infertility in June 2015. The show features both infertility warriors and fertility experts to empower listeners to educate themselves and become their own self-advocates.

I now help women who dream of becoming mothers to navigate the complicated world of fertility treatments and other paths to parenthood.


The facts

1 in 8 -- both women and men -- experience infertility

Just 16 states

mandate IVF insurance coverage, but there are exceptions,
including small businesses or large corporations
that self-insure


of women would opt for a company
offering fertility benefits over a company that didn’t

Patient Attitudes Toward Their Employer When 100% Covered

"More grateful"
"More loyal"
"Stayed longer"

Source: FertilityIQ, 2019


of women would prefer an employer who
provided coverage for annual fertility

Currently, of employees battling infertility, only 29 percent feel supported by their employer overall and 38 percent feel supported by their direct supervisor. Luckily, the situation is a little improved with
co-workers, by whom 44 percent feel supported.

The result of these individuals not feeling supported is three-fold:

1. They leave: 30 percent have quit a job in the past in part because they did not feel supported with regard to their infertility.

2. They are actively looking for, or are open to, new job opportunities: 27 percent are looking or open because of the company overall, 29 percent because of their direct supervisor, and 20 percent of co-workers.

3. They stay, even though they are unhappy: 32 percent stay to take advantage of infertility insurance benefits.

The answer to this problem is to offer–or expand your–fertility benefits. One great option is infertility coaching.



As someone who spent tens of thousands of dollars on fertility treatments, I know that any additional expense is not taken lightly. However, I also know that if I had someone to guide me through the process and help me research and make decisions along the way, my journey would have been much shorter and less traumatic — ultimately saving me money and time.

It would be an honor and privilege to support your employees! This could be done in a number of ways:

  • No cost to your company: Simply refer employees to my services and pricing page in a company-wide announcement for current employees and as part of the onboarding process for new hires.
  • Shared cost between your company and employees: Your company and employees would split the cost in a way you determine. Examples: Your company pays the first month of services only, or up to a certain dollar amount (either lifetime or each month). Employees would be responsible for the difference.
  • No cost to employees: Your company covers the full cost of infertility coaching ($247-$497/month) for as long as the employee needs it.






Get answers to questions you didn’t even know needed to be asked to help make scientifically-based, well-informed decisions about your next steps.

Includes but is not limited to:

  • Determining if your current clinic and/or doctor is best for your unique situation -- and suggesting alternatives if not
  • Virtually/remotely attending your consults and appointments as your advocate
  • Debriefing after all consults and appointments to ensure all information and options were understood
  • Brainstorming questions to ask during appointments
  • Suggesting additional questions to ask following appointments
  • Assessing current diagnoses, such as a thyroid condition, that may need further management
  • Reviewing current medications and supplements and suggesting any additions or changes to discuss with your doctor
  • Researching current literature to develop a complete list of your options at every step
  • Setting fertility-related goals, such as improving egg quality, and developing a plan to achieve those goals




Heather's coaching has taken me from being afraid not only that I couldn't achieve another pregnancy, but that if I did my body would not be able to safely carry it; to restoring my belief that both of those things are possible and will happen for me. She comes with such deep knowledge of the infertility journey, and she makes you feel understood and supported.

R. from Virginia

Wishing is the belief that your goal — building your family — will simply manifest into reality. Hope, on the other hand, is the belief that the future will be better than the present and you have the power to make it so. Together, I’ll help you build a hopeful mindset.

Includes but is not limited to:

  • Developing a unique approach that works for you, with the goal of opening your mind — over time — to the possibility that you will become a parent
  • Validating your thoughts and emotions while pointing out unhealthy or unproductive ones
  • Brainstorming action plans — and backup plans in the event of obstacles along your journey
  • Identifying opportunities to take action that you may have missed but might impact future outcomes




Working with Heather has facilitated breakthroughs in my cultivating a healthier mental space, as well as in brainstorming ideas to present to my doctor. Heather helped me realize that it's important to serve and participate in all of the other aspects of my life that make me who I am, which has made me feel lighter, stronger, and more able to continue in my treatment.

L. from Arizona

Develop the ability to accept the challenges of your situation, process and recover from pain more effectively, eliminate resistance to prolonged suffering, and find healthy ways to adapt and move forward.

Includes but is not limited to:

  • Developing ways to face and tackle the challenges of your unique diagnosis and prognosis
  • Setting realistic goals and working toward them
  • Shifting your mindset from problems being insurmountable
  • Developing confidence in your ability to solve problems and trust your instincts
  • Identifying ways to live your life outside of infertility
  • Learning self-love, self-compassion, and self-forgiveness




I believe that working with Heather earlier could have cut a year or two off my journey. She backed up my intuition about what my last hurdle was, suggested a specific medication for it, and I am now 14 weeks pregnant with a healthy baby girl. While that won't be the outcome for everyone, Heather is the real deal -- none of this "just think positive" BS!

K. from Illinois

Self-advocacy is voicing what you need — not confrontation. Most infertility warriors are not natural self-advocates and thus need help developing this skill.

Includes but is not limited to:

  • Helping you realize you have a voice — and how to use it politely but effectively
  • Learning my five-step approach to self-advocacy
  • Identifying opportunities to speak up that you may have missed but might impact future outcomes
  • Brainstorming questions to ask your doctor following appointments — and in general throughout your journey
  • Drafting and editing emails and other written communication with doctors
  • Writing example scripts you can use for the specific situation while you're still learning to self-advocate




Her summative experience sets her apart from other infertility mentors. In working with Heather, you will have not only have a constant member of your infertility team who will provide emotional support and is in your corner through thick and thin, but who also helps you process information and empowers you to make changes that can improve outcomes.

S. from Michigan

You are not alone on this journey. But you need a fellow infertility warrior to support and guide you, pick up the pieces when your world is falling apart, and celebrate even your smallest wins.

Includes guidance and support in the following areas, based on personal experience and research:

  • All paths to parenthood — trying to conceive on your own, fertility treatments, donor gametes, adoption, gestational surrogacy, and living childfree
  • Interpersonal relationships
  • Workplace issues




Although it can be an uncomfortable topic for some, your overall health and lifestyle matters on this journey. Optimize it to be fertility-boosting rather than fertility-hindering.

Includes guidance, accountability, and meal plans for the following lifestyles:

  • Ketogenic and intermittent fasting
  • Paleo
  • Whole30
  • Mediterranean

Additionally, includes workout and stress management plans and accountability.



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